Organisation

The ARGE Rind as an umbrella organisation is coordinating the activities of 7 cattle production communities in the federal states of Austria. Simultaneously, the organisation functions as a stakeholder for all cattle producers in Austria. The ARGE Rind also negotiates about the marketing terms and pricing conditions between farmers and customers. This in turn positively influences the development of regional quality programmes. The programmes are then optimally positioned on the market and thus available for the end customers. The commercialisation through ARGE Rind ensures not only the sale of cattle, but also provides the payment of bonuses if one takes part in special quality programmes. This, naturally, means a profit for the farms and enterprises that decide to market their products through ARGE Rind.
The organisation’s aim is to increase the added value for cattle farms.

Data and facts

In 2019, the total turnover was
262 Mio. Euros,
which are approximately 3,54% less than in 2018.

The share of meat stock sold through quality programmes made up
75%
of the total quantity marketed in 2019.

The total quantity marketed in 2019 was
291.261 units,
2.546 units less than in 2018.

Distribution of meat stock

Meat stock202120222023
Stück%Stück%Stück%
young bulls57.9313558.3783356.93033
bulls2.13412.02312.1801
bullocks12.464814.909917.69610
heifers27.9901729.4891729.75917
Cows42.2002542.9062540.54323
young cattle10.635610.57369.7176
vealers12.705816.460917.20810
Total166.059100174.738100174.033100

Distribution of livestock

Livestock202120222023
Stück%Stück%Stück%
domestic calves69.9426172.9076269.96863
cattle suited for fattening40.7803640.3323538.01934
domestic cattle2.14222.26522.4342
breeding cattle1.47711.21311.3591
Total114.341100116.717100111.780100

Distribution of quality programmes

Quality programmes202120222023
Stück%Stück%Stück%
organic beef and organic vealers34.1642134.8752032.86519
AMA-certificate young bulls, Premium beef, Donauland beef40.1962439.3092338.02322
AGAP, AGAP-QS* young bulls4.17235.53535.2283
quality programmes * 28.8151733.9251933.57619
M-Cattle21.8721321.7681221.35712
standard quality36.8402239.3262342.98425
Total166.059100174.738100174.033100

History

Geschichte

Cooperation agreement

On 29th November 1999 a cooperation agreement was concluded between BVG, EZG Steirisches Rind, Rinderzucht Salzburg and Österreichische Rinderbörse.

Association of the working group Rind

The cooperation was transferred into the association of the working group Rind on the 28th of March in 2001. Purpose of the association: The purpose of the association, whose activities are not aimed at making a profit, is to promote Austrian cattle farming. In particular, it strives to achieve following aspects:

  • advising cattle farmers on all aspects of production and marketing
  • the development and implementation of the brand programme
  • the development and implementation of quality assurance measures
Foundation of ARGE Rind

13th of September, 2004: Foundation of ARGE Rind reg. Gen.m.b.H. Founding members were BVG, EZG Steirisches Rind, Rinderzucht Salzburg, Österreichische Rinderbörse, Tiroler Viehmarketing, Gut Streitdorf. In 2005, the Raiffeisengenossenschaft Osttirol was accepted as a further cooperative member.

Quality strategy

In 2004, the quality strategy of ARGE Rind was launched in coordination with AMA marketing, as part of an umbrella brand workshop. The strategies of the ARGE-Rind umbrella organisations are being further developed until today!

 

2004 – 2007:

 

  • Cooperation with McDonalds Austria and ESCA Food Solution (today OSI Food Solution) in Enns – M-Rind (M-cattle)
  • Premium beef brand in food retailing
  • The ARGE-Infosystem was launched as an information platform for all cattle suppliers of the producer communities