The cooperation was transferred into the association of the working group Rind on the 28th of March in 2001. Purpose of the association: The purpose of the association, whose activities are not aimed at making a profit, is to promote Austrian cattle farming. In particular, it strives to achieve following aspects:
- advising cattle farmers on all aspects of production and marketing
- the development and implementation of the brand programme
- the development and implementation of quality assurance measures
