In 2004, the quality strategy of ARGE Rind was launched in coordination with AMA marketing, as part of an umbrella brand workshop. The strategies of the ARGE-Rind umbrella organisations are being further developed until today!
2004 – 2007:
- Cooperation with McDonalds Austria and ESCA Food Solution (today OSI Food Solution) in Enns – M-Rind (M-cattle)
- Premium beef brand in food retailing
- The ARGE-Infosystem was launched as an information platform for all cattle suppliers of the producer communities